The best Heads of Marketing at Australian tech companies
A Head of Marketing at a scale-up usually builds the function from a handful of people: brand, demand, content and the first agency relationships. This list ranks people in that seat at Australian tech companies, on what their public record shows.
How this list is scored
To qualify, a person must hold or have held a Head of Marketing or Marketing Director title at an Australian tech scale-up or startup. CMOs at large companies have their own list. Each person is scored out of 10 on 6 criteria, 60 points in all. Scores measure how much of a person's work is publicly documented, not how good they are at the job: plenty of excellent people keep their results private, and they score lower here for that reason alone.
- Outcomes
- Results tied to the person's own work.
- Verification
- How independently those results can be checked.
- Breadth
- Brand, demand, content and team building they have documented.
- Teaching
- What they have published or presented for others in the field.
- Peer citation
- Awards, press and peers pointing at them.
- Currency
- Whether they are verifiably working in Australia in 2026.
The list at a glance
| # | Name | Role | Outcomes | Verification | Breadth | Teaching | Peer citation | Currency | Total |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Bryan Wilmot | Chief Customer Officer, Stake | 6 | 6 | 5 | 2 | 6 | 8 | 33 |
| 2 | Tom Mansfield | Former Chief Revenue Officer, Hatch | 4 | 6 | 6 | 3 | 6 | 4 | 29 |
| 3 | Sharnee Rawson | Head of Marketing and Communications ANZ, JOLT | 3 | 5 | 5 | 2 | 5 | 8 | 28 |
| 4 | Chris Whitnall | Former Chief Marketing Officer, Superhero | 4 | 6 | 6 | 2 | 6 | 3 | 27 |
| 5 | Jo-Anne Hendricks | Director of Marketing, CarExpert | 3 | 5 | 5 | 2 | 5 | 6 | 26 |
| 6 | Priya Kanniappan | Former Head of Marketing, Zeller | 3 | 5 | 6 | 4 | 5 | 3 | 26 |
| 7 | Jennifer Snell | Director of Marketing ANZ, Airwallex | 3 | 5 | 4 | 2 | 5 | 6 | 25 |
| 8 | Clementine Churchill | Former Head of Brand and Product Marketing, Foxtel Group | 5 | 5 | 5 | 2 | 5 | 3 | 25 |
| 9 | Simon Rollenbeck | Former Head of Marketing, Komo Technologies | 3 | 5 | 6 | 2 | 5 | 3 | 24 |
| 10 | Antonio Thewissen | Former Director of Marketing ANZ, Airwallex | 5 | 5 | 5 | 2 | 5 | 2 | 24 |
| 11 | Jude Blankfield | Former Chief of Staff and Head of Marketing, Slyp | 4 | 5 | 5 | 2 | 5 | 2 | 23 |
| 12 | Jessica Gutierrez | Former Head of Marketing, Carly | 3 | 5 | 4 | 2 | 5 | 2 | 21 |
The ranking, with the workings
- 133/60
Bryan Wilmot
Chief Customer Officer, Stake · Australia
Bryan Wilmot joined share-trading platform Stake as global head of marketing in September 2019, moving from head of strategy at VMLY&R. He later became chief marketing officer and, according to The Stable in February 2026, is now Stake's chief customer officer. AdNews reported that the campaign 'Don't Just Wear Nike, Own a Stake in Them', made with agency Eleven, drew nearly 1500 pre-event registrations and more than 5000 viewers.
Scores and evidence for Bryan Wilmot Outcomes 6 Stake sneaker campaign with Eleven drew nearly 1500 pre-event registrations and more than 5000 viewers (AdNews) Verification 6 Mumbrella, AdNews and The Stable independently document roles and campaign figures Breadth 5 Global marketing leadership at Stake, including brand campaign work with agency Eleven Teaching 2 Public record centres on roles and campaigns rather than talks Peer citation 6 Covered by Mumbrella, AdNews and The Stable Currency 8 Quoted as Stake chief customer officer by The Stable, 2 Feb 2026 Public sources: Former VMLY&R head of strategy Bryan Wilmot joins Stake as global head of marketing (Mumbrella) · Australian fintech Stake drops US stocks and sneakers (AdNews) · Investment platform Stake makes ambition wearable (The Stable)
- 229/60
Tom Mansfield
Former Chief Revenue Officer, Hatch · Australia
Tom Mansfield joined Australian software company Dovetail as head of marketing in January 2023, overseeing brand, product, growth marketing and community as well as the Outlier content platform, and later served as its marketing vice president. He had previously been global head of marketing at Aussie startup Zoomo and a marketing director at Visa, based in San Francisco. In October 2024 Mumbrella and B&T reported his appointment as chief revenue officer of AI-powered jobs platform Hatch.
Scores and evidence for Tom Mansfield Outcomes 4 Moved from Dovetail head of marketing to marketing VP, then Hatch CRO (Mumbrella, B&T) Verification 6 Three trade press reports (two B&T, one Mumbrella) document the roles Breadth 6 Dovetail remit covered brand, product, growth marketing, community and the Outlier content platform Teaching 3 Oversaw Dovetail's Outlier content platform Peer citation 6 Covered by B&T (2023, 2024) and Mumbrella (2024) Currency 4 Most recent opened source documents the Hatch CRO role from Oct 2024 Public sources: Startup Dovetail pinches fellow startup Zoomo's head of marketing, Tom Mansfield (B&T) · Hatch announce former Dovetail marketing VP as CRO (Mumbrella) · Former Dovetail VP Marketing Tom Mansfield heads to AI jobs platform Hatch as CRO (B&T)
- 328/60
Sharnee Rawson
Head of Marketing and Communications ANZ, JOLT · Australia
Sharnee Rawson was appointed to the newly created role of head of marketing and communications ANZ at JOLT in February 2026, leading national marketing strategy with a priority on the company's digital billboard and in-app advertising business. AdNews and B&T reported the appointment. She spent seven years as head of commercial content at The Guardian, and earlier held senior editorial roles at Good Food, delicious, The Courier Mail and Sunday Mail. Her experience spans 15 years.
Scores and evidence for Sharnee Rawson Outcomes 3 Public record centres on appointments: JOLT head of marketing and comms, Guardian head of commercial content Verification 5 Two trade press reports (AdNews, B&T) document the appointment Breadth 5 15 years across commercial, product, go-to-market, content creation, editorial and innovation Teaching 2 Public record centres on roles rather than talks or published work Peer citation 5 Appointment covered by AdNews and B&T, Feb 2026 Currency 8 JOLT ANZ role documented from Feb 2026 Public sources: JOLT appoints Aussie head of marketing and comms (B&T) · JOLT announces country manager, head of marketing (AdNews)
- 427/60
Chris Whitnall
Former Chief Marketing Officer, Superhero · Australia
Chris Whitnall became Superhero's first head of marketing in March 2022, a newly created role leading internal creative, content, performance and growth marketing teams and the company's key agency partners. Mumbrella reported his promotion to chief marketing officer in July 2023. Before Superhero he was head of media at the ABC, spent five years at OMD working on Telstra, Stan and NSW Government, and earlier worked at Initiative London on Tesco and Tesco Bank. Trade press credits him with more than 15 years' experience.
Scores and evidence for Chris Whitnall Outcomes 4 Promoted from Superhero's first head of marketing to CMO in Jul 2023 (Mumbrella) Verification 6 Three trade press reports (B&T, two Mumbrella) document the roles Breadth 6 Led internal creative, content, performance and growth marketing teams plus agency partners Teaching 2 Public record centres on roles rather than talks or published work Peer citation 6 Covered by B&T and Mumbrella in 2022 and 2023 Currency 3 Most recent documented role is from a Jul 2023 report Public sources: Superhero appoints Chris Whitnall as its first head of marketing (B&T) · Fintech trading platform Superhero welcomes new marketing boss (Mumbrella) · Superhero promotes Chris Whitnall to CMO (Mumbrella)
- 526/60
Jo-Anne Hendricks
Director of Marketing, CarExpert · Brisbane
Jo-Anne Hendricks was appointed director of marketing at CarExpert in August 2025 to lead brand growth and customer connection strategies, and is based in Brisbane. B&T and Mumbrella both covered the appointment. She came to CarExpert after more than 20 years at Discovery in South Africa, where she led marketing for banking, insurance and health operations and most recently served as head of marketing at Discovery Bank.
Scores and evidence for Jo-Anne Hendricks Outcomes 3 Public record centres on appointments: CarExpert director of marketing, Discovery Bank head of marketing Verification 5 Two trade press reports (B&T, Mumbrella) document the appointment Breadth 5 Led marketing for banking, insurance and health operations at Discovery South Africa over 20+ years Teaching 2 Public record centres on roles rather than talks or published work Peer citation 5 Appointment covered by B&T and Mumbrella, Aug 2025 Currency 6 Brisbane-based CarExpert role documented from Aug 2025 Public sources: CarExpert appoints Jo-Anne Hendricks as director of marketing (B&T) · CarExpert looks to South Africa for director of marketing appointment (Mumbrella)
- 626/60
Priya Kanniappan
Former Head of Marketing, Zeller · Melbourne
Priya Kanniappan joined Melbourne fintech Zeller as head of marketing in January 2023, with a remit covering content, brand, web, CRM and performance marketing and a reporting line to director of growth Joshua McNicol. B&T and Mumbrella both reported the move. She came from Carsales, where she was group marketing director, and earlier spent 2017 to 2019 as senior strategic marketing manager at Eventbrite. She has also served as an industry mentor at RMIT.
Scores and evidence for Priya Kanniappan Outcomes 3 Public record centres on appointments: Zeller head of marketing, Carsales group marketing director Verification 5 Two trade press reports (B&T, Mumbrella) document the Zeller appointment Breadth 6 Zeller remit covers content, brand, web, CRM and performance marketing Teaching 4 Industry mentor at RMIT (B&T) Peer citation 5 Appointment covered by B&T and Mumbrella, Jan 2023 Currency 3 Most recent documented role is from Jan 2023 reports Public sources: Zeller appoints Priya Kanniappan head of marketing (B&T) · Carsales's Priya Kanniappan joins Melbourne fintech as head of marketing (Mumbrella)
- 725/60
Jennifer Snell
Director of Marketing ANZ, Airwallex · Sydney
Jennifer Snell was appointed director of marketing, ANZ at Airwallex in February 2025, based in Sydney and reporting to Andrew Balint, VP Marketing APAC (ex-China). B&T and Mediaweek covered the appointment. She previously served as general manager, marketing and loyalty at Finder, and before that held senior roles at amaysim and BrickX. The Airwallex role is a regional marketing leadership position within an Australian-founded fintech.
Scores and evidence for Jennifer Snell Outcomes 3 Public record centres on appointments: Airwallex ANZ director, Finder GM marketing and loyalty Verification 5 Two trade press reports (B&T, Mediaweek) document the appointment Breadth 4 Marketing and loyalty leadership at Finder; senior roles at amaysim and BrickX Teaching 2 Public record centres on roles rather than talks or published work Peer citation 5 Appointment covered by B&T and Mediaweek, Feb 2025 Currency 6 Sydney-based Airwallex role documented from Feb 2025 Public sources: Airwallex appoints Finder's Jennifer Snell as ANZ marketing director (B&T) · Airwallex appoints director of marketing to oversee ANZ region (Mediaweek)
- 825/60
Clementine Churchill
Former Head of Brand and Product Marketing, Foxtel Group · Australia
Clementine Churchill was appointed head of marketing at me&u, described as Australia's first mobile ordering and payment platform, in June 2021, and later held the chief marketing officer title there. B&T reported that at My Muscle Chef she led the business through 700 per cent growth. In April 2023 Mumbrella reported her move to a newly created Foxtel Group role, head of brand and product marketing for streaming aggregation.
Scores and evidence for Clementine Churchill Outcomes 5 Led My Muscle Chef through 700 per cent growth (B&T) Verification 5 Two trade press reports (B&T, Mumbrella) document roles and the growth figure Breadth 5 Head of marketing then CMO at me&u; brand and product marketing at Foxtel Group Teaching 2 Public record centres on roles rather than talks or published work Peer citation 5 Covered by B&T (Jun 2021) and Mumbrella (Apr 2023) Currency 3 Most recent documented role is from an Apr 2023 report Public sources: me&u appoints Clementine Churchill to head of marketing (B&T) · Foxtel Group nabs me&u CMO Clementine Churchill for new streaming role (Mumbrella)
- 924/60
Simon Rollenbeck
Former Head of Marketing, Komo Technologies · Australia
Simon Rollenbeck was appointed head of marketing at Komo Technologies, described as Australia's leading customer engagement platform, in January 2024. Mediaweek reported his remit as brand position, demand generation and go-to-market strategy, along with leading global marketing to support growth in Australia and the USA. He was previously chief marketing officer at Mozaik Play, headed APAC marketing for Egencia, Expedia's corporate travel division, and was director of digital and demand marketing at Willow.
Scores and evidence for Simon Rollenbeck Outcomes 3 Public record centres on appointments: Komo head of marketing, Mozaik Play CMO Verification 5 Two trade press reports (B&T, Mediaweek) document the appointment Breadth 6 Komo remit covers brand position, demand generation, GTM and global marketing for Australia and the USA Teaching 2 Public record centres on roles rather than talks or published work Peer citation 5 Appointment covered by B&T and Mediaweek, Jan 2024 Currency 3 Most recent documented role is from Jan 2024 reports Public sources: Komo Technologies appoints Simon Rollenbeck as head of marketing (B&T) · Komo Technologies: Simon Rollenbeck joins as head of marketing (Mediaweek)
- 1024/60
Antonio Thewissen
Former Director of Marketing ANZ, Airwallex · Australia
Antonio Thewissen joined Airwallex as director of marketing for Australia and New Zealand in February 2023, after 18 months as Asia Pacific head of marketing for Uber for Business. AdNews named him in that role on Airwallex's first brand campaign, 'Built for business', developed in-house with VMLY&R and launched in August 2023 across out-of-home in Sydney, Melbourne and Brisbane, plus print and programmatic. Reports from 2023 are the most recent record of his role.
Scores and evidence for Antonio Thewissen Outcomes 5 Named on Airwallex's first brand campaign, 'Built for business', launched Aug 2023 (AdNews) Verification 5 Mumbrella and AdNews independently document the role and campaign Breadth 5 Brand campaign across out-of-home in Sydney, Melbourne and Brisbane plus print and programmatic Teaching 2 Public record centres on roles and campaign work rather than talks Peer citation 5 Covered by Mumbrella (Feb 2023) and AdNews (Aug 2023) Currency 2 Most recent documented role is from 2023 reports Public sources: Airwallex adds Uber's Antonio Thewissen as marketing lead for ANZ (Mumbrella) · Airwallex's first brand campaign comes to life with help from VMLY&R (AdNews)
- 1123/60
Jude Blankfield
Former Chief of Staff and Head of Marketing, Slyp · Sydney
Jude Blankfield was named head of marketing at Slyp, a Sydney retail-fintech backed by all four big banks, in November 2020. In April 2022 iTWire reported her appointment as Slyp's first chief of staff, a role she took on while continuing to lead marketing. Before Slyp she was vice president of marketing for brand and communications at Rokt. Her career spans about ten years in PR, marketing and events across Australia, New Zealand and the UK.
Scores and evidence for Jude Blankfield Outcomes 4 Named Slyp's first chief of staff in Apr 2022 while keeping the head of marketing role (iTWire) Verification 5 Two trade press reports (Mumbrella, iTWire) document the appointments Breadth 5 Brand and communications at Rokt; about ten years across PR, marketing and events in Australia, NZ and the UK Teaching 2 Public record centres on roles rather than talks or published work Peer citation 5 Appointments covered by Mumbrella (Nov 2020) and iTWire (Apr 2022) Currency 2 Most recent documented role is from an Apr 2022 report Public sources: Slyp appoints head of marketing and head of business development (Mumbrella) · Jude Blankfield appointed Slyp's first chief of staff (iTWire)
- 1221/60
Jessica Gutierrez
Former Head of Marketing, Carly · Australia
Jessica Gutierrez was appointed head of marketing at car subscription service Carly in April 2020, reporting directly to chief executive Chris Noone. B&T and Mumbrella covered the appointment. She brought more than 10 years' experience in traditional and digital marketing, including close to three years as marketing manager at StubHub and digital and e-commerce marketplace roles at CareerOne. She has also held roles at the University of Technology Sydney and Isobar.
Scores and evidence for Jessica Gutierrez Outcomes 3 Public record centres on appointments: Carly head of marketing, StubHub marketing manager Verification 5 Two trade press reports (B&T, Mumbrella) document the appointment Breadth 4 10+ years in traditional and digital marketing, including e-commerce marketplace roles Teaching 2 Public record centres on roles rather than talks or published work Peer citation 5 Appointment covered by B&T and Mumbrella, Apr 2020 Currency 2 Most recent documented role is from Apr 2020 reports Public sources: Carly appoints new head of marketing (B&T) · Jessica Gutierrez named head of marketing for car subscription service Carly (Mumbrella)
Method notes
Candidates were found from industry press, awards, conference speaker pages, podcasts and bylined writing, then every source was opened and checked to confirm it names the person and supports the facts quoted. Where a person's 2026 role is not publicly listed, they are described by the role they are known for, and the Currency score reflects that.
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